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The Story of Dr. Erno Laszlo
“Once upon a time,  in a  land of princess and palaces, of grand romances and glorious beauties, there lived a notorious not-so-beautiful princess.  Denied the fairy-tale happiness, she became a shadowy recluse at court, humiliated and tormented by her plainness, until the young Dr. Erno Laszlo was summoned.  The story of his “cure” marks the very first marriage of dermatology and cosmetology, of treatment and cosmetics, not unusual today, but revolutionary in the early part of this century.  And so the legend of Laszlo began.  One that would span two continents, as the Erno Laszlo Institute relocated from war-torn Budapest to Fifth Avenue in New York.  Royalty, society, and celebrities flocked to the exclusive inner sanctum of the Institute, to the doctor who could make them feel more beautiful than they ever had before.  Erno Laszlo has discovered, with great insight and understanding, the true secret of skincare (“It is one part physiology, one part psychology, and one part philosophy”), and passed it on in products and rituals designed to restore and protect a woman’s beauty”

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