HELLLLLLLLLLLLLLLLLLLLLLLLLOOOOOO....KITTYYYYYYYYYYYYYYY
Shimizu "wanted to create a cat that was kittenish for sure," author Marie Y. Moss writes in the book Hello Kitty Hello Everything, "but one that would certainly prefer a catnap to catnip." And so the designer drafted a white cat wearing a red bow and blue overalls. On November 1, 1974, Sanrio introduced the first picture of Hello Kitty. She sat between a bottle of milk and a pet goldfish, and had turned her head sideways to face her newfound friends. In a word: cute. Or more accurately, kawaii, the distinctively Japanese breed of cuteness that injects adorable attributes into all aspects of the country's consumer culture.
Sanrio located the Whites in England as a nod to the surging Anglophilia of 1970s Japan, notably the books and illustrations of Beatrix Potter (The Tale of Peter Rabbit) and Lewis Carroll (Alice Through the Looking Glass). Much has been made of Hello Kitty's mouth, or lack thereof. A handful of feminist scholars say her noncommunicative nature perpetuates the submissive female archetype, while others attribute Hello Kitty's appeal to her blank stare -- onto which fans can project their own emotions.
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