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Paley set about to cultivate and create a picture-perfect social world. The couple took an elegant apartment at the St. Regis and hired noted interior designer Billy Baldwin to decorate. She and Paley lived there during the week, while weekends were spent at Kiluna Farm, on 80 acres (320,000 m2) in Manhasset, Long Island, where a succession of landscape architects and garden designers beautified the grounds.[2] The more distant retreat, Kiluna North, on Squam Lake in New Hampshire, was purchased in 1975; there they entertained celebrities who welcomed the privacy;[3] its woodlands provided settings for the film On Golden Pond (1981).
Though the antisemitic prejudices of society excluded the Paleys from a number of important social functions and exclusive clubs, Babe nevertheless kept a circle of high-society friends that included author Truman Capote and fellow socialite/style icon Slim Keith. Capote included Paley and Keith in his group of "swans" (glamorous New York socialite women) along with Gloria Guinness, Marella Agnelli, and C.Z. Guest.[4] Paley famously dropped Capote as a friend when excerpts of his much-touted work in progress, Answered Prayers, revealed the gossipy confidences of many of New York's elite.
In addition to lavish entertaining, Babe maintained her position on the best-dressed list fourteen times before being inducted into the Fashion Hall of Fame in 1958. Babe regularly bought entire haute couture collections from major fashion houses. Her personal style was inspirational to thousands of women who tried to copy her, but as Bill Blass once observed, “I never saw her not grab anyone’s attention, the hair, the makeup, the crispness. You were never conscious of what she was wearing; you noticed Babe and nothing else.”
Her personal, unconventional style was enormously influential. A photograph of Babe with a scarf tied to her handbag, for example, created a trendy tidal wave that millions of women emulated. She often mixed extravagant jewelry with cheap costume pieces, and embraced letting her hair go gray instead of camouflaging it with dye. In a stroke of modernism, she made pantsuits chic. Babe's image and status reportedly created a strain on her marriage to Paley, who insisted that his wife be wrapped in sable and completely bejeweled at all times. By many biographers' accounts, Babe was lonely and frustrated as Paley carried on a chain of extramarital affairs. This psychological battering took its toll on Babe and her family. She was constantly under the scrutiny of society and the media, who pressed her to maintain the unrealistic image of a social and fashion goddess. These external pressures, as well as a two-pack-a-day cigarette habit, finally affected her health.