Erno Laszlo...skin care I am using since 1985.

 
 
 
 
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The Erno Laszlo Institute

In 1939, at the onset of World War II, Laszlo moved to New York. On November 3, 1939, the New York Herald Tribune reported that the Erno Laszlo Institute, specializing in beauty treatments and cosmetics, had leased a floor in a building on 677 Fifth Avenue, Manhattan. Laszlo's poor command of the English language threatened his institute, for despite the efforts of a language coach he could not pass the American Medical Association's accreditation examinations.
In the early 1940s, Helena Rubenstein approached Laszlo and offered to buy his business, but he declined. In 1945, Laszlo became a United States citizen.
The Erno Laszlo Institute was aimed at the rich, famous and powerful. One needed to be recommended to gain admittance. Among his clients were the Duchess of Windsor and the Duke of Windsor Gloria Vanderbilt, Doris Duke, Greta Garbo, Lilian Gish, and Truman Capote. In the 1960s, the list grew to include the Begum Aga Khan, Audrey Hepburn, Yul Brynner, Hubert de Givenchy, and Jacqueline Kennedy Onassis.
In 1966 Erno Laszlo entered the retail marketplace, with partner Chesebrough-Ponds, which later bought the Erno Laszlo Institute.

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